If you're looking for great shopping places in Seoul, South Korea, don't just rely on popular areas like Hongdae or Myeongdong. There are hidden gems where you can get more value for your money and enjoy unique shopping experiences.
Disclaimer: This guide is perfect for travelers or foreigners looking to buy gifts for friends and family or even for business purposes!
Goto Mall
This underground shopping mall is located in Gangnam, Seoul. This such a haven for affordable shopping, prices here start from KRW 5,000. You can find a wide variety of items, including clothes, bags, shoes, accessories, and even home goods like bed sheets. Most stores sell similar products to what you'd find on the shopping streets in Hongdae but at much lower prices with the same quality. A little tips and tricks; walk from end to end before making a purchase to compare options; and bring cash as some stores charge extra fees for card payments.
How to get to Goto Mall
Location: 194 Sinbanpo-ro, Seocho District, Seoul
Transportation : Seoul Metro Line 3, 7, or 9 and exit at Express Bus Terminal Station (Exit 8-1 or 8-2)
APM Place
APM Place offers a more structured shopping experience than Goto Mall, with more options spread across 10 floors. Located near the famous Dongdaemun Design Plaza, this place provides high-quality goods at prices ranging from KRW 15,000 to KRW 60,000. You’ll find everything you need, from top to bottom. One of the uniqueness of APM Place is its late-night operating hours—you can shop here from 8 PM to 5 AM! And please, bring cash too for purchases!
How to get to APM Place
Location: 276 Eulji-ro, Jung District, Seoul
Transportation : Seoul Metro Line 1 or 4 and exit at Dongdaemun Station (Exit 8)
Dongmyo Flea Market
This flea market is a treasure trove for secondhand items, many of which are still in excellent condition, including branded goods. If you're visiting South Korea temporarily (e.g., for a winter holiday) and need warm clothing, this is the perfect place to shop without breaking your bank account. The tips and tricks while you shopping here; negotiate prices before buying; and always check the condition of items carefully.
How to get to Dongmyo Flea Market
Location: 102-8 Sungin Dong, Seoul
Transportation: Seoul Metro Line 1 and exit at Dongmyo Station (Exit 3)
These underrated spots offer fantastic alternatives to the often-overrated Hongdae or Myeongdong shopping areas, where prices tend to be higher. However, your choice depends on your priorities. Just remember not to compare these locations to well-known luxury brands!
Comments